Evangelising is hard work.
People are lazy when they're comfortable. It would take a someone twice the effort to sell chair to a person sitting in his old chair. Similarly, it would take tremendous efforts to get people off an established system, even if there're obvious benefits.
My friend Y is a long time fan of audio books. She subscribes to Audible, and saves books for her long trips to San Francisco. So she's comfortable with Spoken Word Audio, I figured she'd be alright with podcasts as well.
She is very comfortable with Audio books: The length, the chaptered structure, the production quality, everything is a factor for her to try podcasts.
And note this: This is the exact same thing Apple, and any other non-mainstream products, has to face. If you ask someone their opinion on a Mac, they'd likely tell you that "I've seen them in the corner of school computer lab, but never used them. Aren't they like toys?". Most of those who refuses to switch have not had their hands on experience. That's why the Apple Store is so utterly important to Apple's business, and that's exactly why these stored are designed to be as open as possible. They need people to play with their products, even if they don't buy it, they'd bring the experience to their friends.
We went on to discuss the difference between Audio Books and Podcasts.
On the other hand, my other friend Glenn was immediately turned on after listening to a a sample of Daily Source Code (he happened to stumble upon the big 200th episode [mp3] at Gnomdex 2005). He on the other hand finds the copy of Hitchicker's Guide to the Galaxy
incredibly boring.
People are lazy when they're comfortable. It would take a someone twice the effort to sell chair to a person sitting in his old chair. Similarly, it would take tremendous efforts to get people off an established system, even if there're obvious benefits.
My friend Y is a long time fan of audio books. She subscribes to Audible, and saves books for her long trips to San Francisco. So she's comfortable with Spoken Word Audio, I figured she'd be alright with podcasts as well.
She is very comfortable with Audio books: The length, the chaptered structure, the production quality, everything is a factor for her to try podcasts.And note this: This is the exact same thing Apple, and any other non-mainstream products, has to face. If you ask someone their opinion on a Mac, they'd likely tell you that "I've seen them in the corner of school computer lab, but never used them. Aren't they like toys?". Most of those who refuses to switch have not had their hands on experience. That's why the Apple Store is so utterly important to Apple's business, and that's exactly why these stored are designed to be as open as possible. They need people to play with their products, even if they don't buy it, they'd bring the experience to their friends.We went on to discuss the difference between Audio Books and Podcasts.
Y: my preference and i think many people's preference is to read short articles during e.g. lunchbreak, shortbreaks during work, or when relaxing, people want short articles because they can just finish it without attachmentsIn the end, Audio books and podcasts serves different needs, and just maybe she really isn't target audience of podcasts.
B: so you're saying that blogs / podcasts = news articles in some sense?
Y: Not =, but they serve a similar purpose. On long trips, i would rathr listen to a book
On the other hand, my other friend Glenn was immediately turned on after listening to a a sample of Daily Source Code (he happened to stumble upon the big 200th episode [mp3] at Gnomdex 2005). He on the other hand finds the copy of Hitchicker's Guide to the Galaxy
incredibly boring.
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