Free as the new marketing strategy

Pangea Software is giving out free site license for schools. All they need to do is ask. Send a request on the school's official letterhead, signed by the principal, and the contact listed must use a ".k12" email address.

Giveaway product promotion is nothing new, but when children in school gets to enjoy the benefits, there's certainly warm and fuzzy feelings to be had.

We are vitnessing more and more experiments similar to these in software industry, and that is a good thing. Software is no more special than any product sold to consumers. The ultimate goal is to satisfy the user's expectation in exchange for payment. You don't get customer satisfaction by listing the features in bulletin points on a power point slide. You get the satisfaction by letting users try your product, and making it so good that they want to pay for it.